Driving growth for tech and creative products

Led SEO strategy and content optimisation for African Music Library, driving a 142% increase in organic traffic and top-10 rankings for high-intent cultural keywords. Established a scalable content structure that improved discoverability, engagement, and domain authority.

Owned Rollpay’s GTM launch strategy, driving early adoption across African film production companies through targeted positioning, partnerships, and integrated campaigns. Achieved strong uptake within six months and built a repeatable framework for market expansion.

Built and scaled Travelbeta’s paid growth engine, combining search, Performance Max, and video to drive high-intent travel demand. Implemented structured campaign frameworks and conversion tracking systems that improved efficiency, increased conversion volume, and created a repeatable performance playbook.

Designed and executed Filmmakers Mart’s vendor growth strategy, aligning paid acquisition, referrals, and automated onboarding systems to rapidly scale marketplace supply across key production categories.